Us as a consumer in America, we have often been trained to spot a deal. That might often be true about saving money on gas or maybe even groceries, But when it comes to beauty services, should we try to find a bargain?

Psychologists have been hired to consult with marketing agencies, helping them to understand the consumer and their buying habits. Over the years, market trends fluctuate so they know how to keep attention of the buyer. If the retailer usually keeps their prices high throughout the year, they can, in turn, give the consumer the opportunity to take advantage of discounts during peak seasons. This isn’t only for benefit of the buyer but the retailer also knows that they will need to unload all of their inventory before the new year. Beauty services should never be grouped together in the same level of discount hunting mentality.

People tend to associate higher prices with higher quality. We can only hope we get what we pay for. This understanding should be the same when comparing pricing for eyelashes or another intricate and detailed beauty services. Cutting costs on full sets may mean the tech has not had a lot of experience in lashing or is not properly qualified. Early in a beauty professionals career while trying to build their book and perfect their craft, you might notice the prices are lower. That could sound great to some people as long as they save money, However, without a proper consultation and assurance of quality product, you are at risk to having a bad experience due to the budgetary restrictions.

A bargain is a bargain, right?

Not every beauty tech is the same. Nail shops often offer low cost eyelash extensions but what they fail to explain is that cluster eyelashes are not the same as individual eyelash extensions. Unprofessional lash techs and their lack of understanding can cause excessive damage to your eyes and lashes due to inexperience and low quality products. Lets look into why prices for eyelashes can be on the higher end and why lash companies charge so much. The majority of experienced beauty professionals in the US are self employed. With that in mind there are a lot of reasons why a beauty professional charges what they do. Self employment taxes, state income tax,  filing fees for yearly taxes with tax consultants, local city fees, marketing fees, high quality product costs, yearly insurance costs, yearly state licensing fees, disposable goods, booth rental/spa ownership fees, tuition fees, yearly continued education cost, etc.. The list goes on.

Quality is a large part of the pricing scale and geographical location also plays a large role.  Where ever you live in the world, The best advice is to locate and research your local beauty techs and read as many reviews as possible. Always do an informed consultation before you finally decide to lay down for lashes. Remember to ask as many questions as possible so you will have a thorough understanding of how much the tech is educated on their products and their craft.

“AN EDUCATED CONSUMER IS A WISE CONSUMER” – Rachel R. Owner of “The Glamour Inn- A Speak-Easy Spa”

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